This is a commercial by AT&T to convince people to buy and use their brand of cell phone. AT&T implements several strategies in this ad to convince different types of people to buy their phone. The most obvious idea AT&T is trying to point out is that if you aren’t on their network your 4G isn’t fast enough. The guy in the commercial, that obviously owns a phone from a competing company, gets his message late and doesn’t realize the flash mob at Grand Central Station has been pushed back. All the other people that helped organize the flash mob got their message on time and did not embarrass themselves by dancing thirty minutes early. AT&T is trying to show the importance of getting your message on time and how it can affect how you go about your day. The persuasive technique used in this commercial is pathos because it uses humor to help publicize their product. This commercial was first seen on television and is a fairly popular commercial. This commercial was produced in the United States in an easily recognizable building of Grand Central Station in New York. The idea of a flash mob was becoming more and more popular prior to the commercial and this commercial helped it reach the peak of its popularity. I believe this commercial was highly effective because it used humor to hammer home its point which is more likely to help stick in your head.
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